A proposal differs from a report in that it is a selling document, which should persuade readers to commit to whatever you are proposing. You could use an internal proposal, for example, to argue for extra company investment in computers or staff.
Research A Proposal:
To be successful, project must be consistent with the overall aims of an organization. Before you write a proposal, research whether and how it fits into the wider scheme of the organization.
When planning your research:
· Find out how the proposal would fit company strategy, and there are any conflicting relevant activities that are either way or planned for the future;
· Find out which aspects (such as finances, human resources, and legal implications) must be taken into account , and what repercussions these might possibly have for the organization;
· Ask those in a position to make decisions what objectives they would like to achieve in the form of short-term, medium-term, and long term results;
· Gather together all necessary information to support the proposal, in readiness to go on to the next stage: planning.
Planning A Proposal:
Structure a proposal following the same basic format as a report. State the proposal in a summary at the beginning; use headings as you develop your argument; then repeat your main points in a conclusion at the end. Make your approach upbeat –your enthusiasm should convince others of your ability to deliver the proposed outcome. If any risk is involved, explain that you have already fully considered potential drawbacks, and concentrate on positive benefits.
When you distribute a proposal, make sure that the recipients know when and how you plan to follow it up, or whether you expect a written response. Whether the proposal is to colleagues within your company, or o an outside supplier or customer, it is useful to follow up with a ming where the proposal can be discussed. If possible, make a presentation at the meeting using AV aids, since the more visual impact a proposal has, the greater its chances of success. Remember, though, that no matter how strong the presentation, it will not sell a definitely weak proposal.